Shopee Seller Summit Ushers in New Era of Value-Based Marketing
![Image](https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEi4OhJNkooQMBJ43TbAXyEgjukm5E3jXfUxgf7IRWW0hPqJVQ-9vfvCj-YhMPJs38KoaFYt-GIYcXrRAIkzUAqxkbOBa5cUzxaE1RxZx8oF-KiTwvkqufjmGy4eBpaGrf_pxBdXMKbbHFV4InzOki2juTyGlL-a0aHylkNJS_BqVogs4BDNrRNdP_E2Kd8/w640-h426/Meeting%20the%20Needs%20of%20Value-Based%20Consumers%20Panelist%20(From%20%20left_%20Kenneth%20Soh,%20Head%20of%20Marketing%20at%20Shopee%20Malaysia;%20Roy%20Sam,%20Sales%20Manager%20at%20PerySmith%20Malaysia;%20Sammy%20Chong,%20CEO%20_%20Founder%20of%20Celovis%20Jewellery,%20So%20Bee.jpg)
1,200 Malaysian sellers on Shopee’s platform unanimously resolved to stay relevant with shifting values of younger audiences online by embracing Value-Based Marketing at Shopee’s Seller Summit at Sunway Resort on 21 June 2023. The sixth instalment of Malaysia's most popular annual e-commerce conventions provided a safe space for sellers to incorporate latest online consumer trends and newly launched marketplace features in contributing to the development of local communities across various industries nationwide. Up-ending the notion that purpose-driven business is solely the purview of large MNC corporations, ten value-based sellers set up pop-up booths to demonstrate how they drive unique values through user experience, authentic storytelling, and seamless engagement . Shopee Xpert and Shopee Bintang sellers played interactive games such as Marketplace Inclusion Treats-In-the-Jar, Building Connected Communities Jenga, and Redefining E-Commerce Pictionary, to break the ice and cr